Navigating the Product Development and Commercialization Pathway: A Beginner’s Guide - Meridian Tech
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Navigating the Product Development and Commercialization Pathway: A Beginner’s Guide

Launching a new product requires more than just a good idea. Entrepreneurs need to have a solid plan and a lot of patience when attempting to commercialize their creation.

On April 20 at the Business for Breakfast event at the Meridian Technology Center for Business Development, Dana Fisher, will share key steps that entrepreneurs should take to get their product to the market.

Fisher has nearly three decades of experience assisting entrepreneurs with business development and economic growth. She currently serves a dual role at Oklahoma State University serving as Director of the Center for Technology Commercialization and the Associate Director of the New Product Development Center. This presentation will cover lessons she’s learned working in both the public and private sector.  Topics will include:

  • Key steps in technology assessment
  • Basics of intellectual property protection
  • Difference between licensing and manufacturing
  • Prototyping and testing
  • Product launch

The Center for Technology Commercialization (CTC) is a Small Business Development Center (SBDC) that serves Oklahoma’s technology-based entrepreneurs and small businesses. The CTC provides high quality business assistance and access to engineering services to bring ideas to the marketplace.

To attend the April 20 Business for Breakfast event, please contact Diane Maddox at dianem@meridiantech.edu or call (405) 377-2220 or toll-free at (888) 607-2509. An RSVP is strongly encouraged.

The Business For Breakfast networking group will meet from 7:30 – 9:00 in Room 104 North in the Center for Business Development at Meridian Technology Center. The meeting includes a guest speaker and provides business owners and entrepreneurs an informal opportunity to network and share ideas and experiences. All networking sessions are free and include a continental breakfast.

The Center for Business Development is dedicated to empowering entrepreneurs through networking, education, consulting and business incubation services. Assistance is available in various areas such as marketing, product planning, international business and writing business plans. For more information visit www.meridiantech.edu/entrepreneurs or contact the Center for Business Development.

Dana Fisher currently serves a dual role at Oklahoma State University serving as Director of the Center for Technology Commercialization and the Associate Director of the New Product Development Center. Fisher will share key steps that entrepreneurs should take to get their product to the market during the April 20 Business for Breakfast networking event at the Meridian Technology Center for Business Development.