There’s more to social media than making posts online. Learn to create and execute social media marketing in the Social Media Specialist program. Students will gain firsthand experience as well as foundational knowledge of marketing strategies while spending time as a Social Media Specialist for a simulated business. In this program, you’ll learn how to develop a social media content plan, craft creative messages, target specific audiences and study analytics to measure the effectiveness of social media posts and ads. Particular emphasis will be spent exploring how businesses use Facebook, Twitter, Instagram and LinkedIn to promote their business. Students will complete this program with knowledge of basic business principles, Microsoft office, desktop publishing, graphic design, digital marketing and web design.