There’s more to social media than making posts online. Learn to create and execute social media marketing in the Social Media Specialist program. Students will gain firsthand experience as well as foundational knowledge of marketing strategies while spending time as a Social Media Specialist for a simulated business. In this program, you’ll learn how to develop a social media content plan, craft creative messages, target specific audiences and study analytics to measure the effectiveness of social media posts and ads. Particular emphasis will be spent exploring how businesses use Facebook, Twitter, Instagram and LinkedIn to promote their business. Students will complete this program with knowledge of basic business principles, Microsoft office, desktop publishing, graphic design, digital marketing and web design.
Get out of the classroom and into the real world with projects such as:
Gain enough in-class experience to confidently apply for positions that require social media skills in:
What You’ll Learn
Fundamentals of Technology
Fundamentals of Administrative Technologies
Administrative Technologies II
Desktop Publishing and Graphic Design
Fundamentals of Web Design
Career Major Capstone
WorkKeys®, an assessment tool from the ACT® organization, measures skills employers have identified as critical to job success in their industry and are used in hiring and promoting employees. Students are able to earn the ACT®-issued National Career Readiness Certificate by meeting the score requirements for their job field on three WorkKeys® assessments.
Matching the right employees with the right job creates employee job satisfaction, increased self-confidence and the best wages possible for the employee. The employer benefits with reduced turnover and training, increased productivity and overall company success. To learn about the WorkKeys® scores needed for your future career field visit Job Profiles.
The required WorkKeys scores for this career major are:
Applied Math – 3
Workplace Documents – 3
Graphic Literacy – 4
In order to be successful in a career, students will need to meet all technical and academic standards related to their career of choice at Meridian. Meridian offers rigorous programs of study designed in cooperation with business and industry to ensure students are fully prepared for the demands of the workplace.
When a student completes all standards as set forth in their program of study, they will be considered a graduate of Meridian and receive the Career Ready Credential. Students who do not meet these standards will not be considered graduates of Meridian. Students should have:
Students earning a Career Ready Credential may also earn the Postsecondary Ready Endorsement, Citizenship Ready Endorsement and the National Career Readiness Certificate (CRC).