Digital marketing can be overwhelming…how do you know what tools to use? Is the time you are spending on digital marketing worth the effort? How does it fit in with traditional marketing efforts?
This specialized, four-session series offers a unique approach to the options and effectiveness of your digital marketing efforts. Each session explores a new area of your online advertising and presence. Jerry Rackley, local marketing executive, consultant, and educator, will share his expertise to help you and your marketing team achieve your digital marketing goals.
In Session 1, you will determine the effectiveness of your current website with respect to traffic and search engine optimization (SEO).
In Session 2, you will explore the vast world of online advertising and discover a variety of tools for determining the success of each.
In Session 3, you will discover list building, tools, what determines “good copy”, response rates, and your overall online reputation management.
Finally, in Session 4, you will address how to effectively use social media marketing in your overall strategy.
The ideal participants are those most vested in the digital marketing efforts.
We will schedule another series in the spring of 2020. Thank you for your interest.