CBD Blog

Credibility
Tuesday, Sep 28, 2010

How do you gain credibility - what makes you credible?

The best way to gain credibility is through long experience with a person. Over time, you come to trust that she will carry out what she is supposed to do, and you are willing to trust them with important items.

But if you are a startup - none of your clients or early customers have any experience with you. So how to create credibility in that situation?

Let's use an analogy: a job interview. How do you know that the person you are interviewing knows the job? How do you decide on the credibility of a candidate?

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Use a 3x5 card
Thursday, Sep 23, 2010

A great tip from Bill Gosnell of the Pawnee Chamber of Commerce -

"Grab a 3x5 card and one topic, such as the front entry of your business. Now list not more than 3 affordable items that would improve the appearance or functionality of what most customers deal with first...carry the card with you until all 3 items are accomplished."

Concentrating solely on overwhelming issues to handle at work often leads to paralysis. By tackling a few smaller items, you can gain momentum on the big issues. Start small.

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"I want a life as a forensic anthropologist."
- Savannah Jenkins,
Biotechnology